RiverForge GTM: practical positioning, channels, and conversion for early-stage SaaS
Get weekly GTM notesRiverForge helps founders and small teams get clarity on positioning, channels, and conversion. We turn fuzzy strategy into a practical plan you can execute with limited time, limited budget, and imperfect data.
Worked with and alongside teams building real products
RiverForge helps you answer them in the right order, with enough rigor to make decisions, and enough pragmatism to move fast.
Pick a wedge, commit to it, and make it obvious.
A real segment with a real buying trigger.
Stop being clever. Start being clear.
Choose the motion that fits your ACV, urgency, and sales capacity.
Pick two primary channels, build the loop, then add more.
A demo is a sales argument, not a feature tour.
Pricing should align to value and reduce friction to buy.
The list goes on. But you do not have to answer everything alone.
Choose the level of support that matches your stage and bandwidth.
A fast diagnosis of what is blocking growth and what to do next.
Best for: founders who want a clear plan in 7 to 10 days.
Weekly support to make decisions, ship work, and stay focused.
Best for: teams executing with limited headcount.
Templates, checklists, and examples you can copy and adapt.
Best for: founders who want DIY assets that are not fluff.
You will leave each cycle with decisions made, work shipped, and a smaller pile of unknowns. If we cannot find leverage in your GTM, I will tell you quickly.
Email also works: hello@riverforge.io
Replace this copy with real testimonials once you have them. The layout is ready.
“We stopped chasing random tactics. We clarified the ICP, rewrote our core message, and finally had a weekly plan we could execute.”
“The audit was blunt and useful. The recommendations were practical, and the priority order saved us months.”
“We aligned the team on one wedge and one channel loop. Velocity went up because decisions stopped bouncing around.”
Swap these placeholders for real downloads. Each card is built for a simple landing page flow.
A practical checklist to fix clarity, proof, and conversion without redesigning everything.
Get guideA deck structure that sells the problem, the wedge, and the proof without feature dumping.
Get guideDefine segments by trigger, pain, buyer, and constraints so you can target and convert.
Get guideA set of angles and outlines designed for founders without time for “content marketing”.
Get guideTurn insights into headlines, sections, and proof so your site stops being vague.
Get guideA checklist to reduce friction, align to value, and avoid pricing that kills close rates.
Get guide