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GOOGLE ADS & PPC MANAGEMENT AGENCY
Google Ads that bring in real enquiries — not just clicks
A hands-on PPC agency for small businesses. We manage your Google Ads properly — the right searches, tighter budgets and less waste — so more of your money turns into phone calls, forms and sales, and you can see exactly where it went.
Reach people at the exact moment they’re looking for you
SEO earns the long game. Ads win the searches happening today.
Google Ads (pay-per-click, or PPC) puts your business at the top of the results the moment someone searches for what you sell. You only pay when someone actually clicks — and done well, those clicks turn into enquiries at a cost you can predict and control.
The trouble is Google is very happy to spend your budget whether or not it works. Broad keywords, the wrong searches, no negative keywords, no conversion tracking — most small accounts quietly leak money on clicks that were never going to buy.
That’s the whole job of a good Google Ads agency: point the budget only at searches with real intent, cut the waste week after week, and make every pound traceable to an enquiry. Outsource it and you stop guessing — and get back the hours you were spending fighting the dashboard.
£1 : £2
average revenue businesses see for every £1 on Google Ads
65%
of high-intent clicks on the results page go to the ads
Day 1
ads can start bringing in enquiries — no waiting months to rank
~76%
of local mobile searches lead to a call or visit within a day
WHERE WE PUT YOUR BUDGET
The right campaign type for how you win business
Not every business needs every campaign — and running the wrong one is the fastest way to burn a small budget. We pick and manage only what fits how you actually get customers.
Search Ads
The workhorse. Your text ad appears the instant someone searches for your service — the highest-intent traffic there is.
Performance Max
Google’s AI-driven campaign across Search, Maps, YouTube and more. Powerful — but only when it’s set up with tight goals and guard-rails.
Google Shopping
For shops and product businesses — your item, photo and price right in the results. We keep the product feed clean and profitable.
Local & Call Ads
For trades and services that live on the phone. Ads that trigger a tap-to-call and put you on the map for “near me” searches.
WHAT’S INCLUDED
Proper account management, every month
Google Ads isn’t “set and forget” — it needs regular, hands-on attention to stay profitable. Here’s the work that goes into your account.
Keyword & intent strategy
We find the searches worth paying for — the ones with buying intent — and structure your account around them, not vanity terms that never convert.
Negative keywords & waste control
We continually block the searches you don’t want to pay for — the wrong intent, the tyre-kickers, the “free” and “jobs” queries quietly draining your budget.
Conversion tracking setup
Calls, form fills and sales tracked properly, so every pound is tied to a result. Without this, you’re flying blind — and most accounts we inherit are.
Ad copy & testing
We write ads that earn the click and pre-qualify the wrong ones out, then test headlines and offers so the best performers rise to the top.
Bids, budgets & scheduling
We manage bidding, cap the waste and schedule your spend for when your customers actually search — so the budget works hardest at the right times.
Plain-English reporting
Every month, a clear report on what you spent, what it brought in and your cost per enquiry — no jargon, no dashboards you have to decode. Just what worked.
WHY OUTSOURCE YOUR GOOGLE ADS
Running it yourself is the expensive option
Most small businesses don’t lose money on ads because ads don’t work — they lose it because nobody has the time to tend the account properly. That’s exactly the job we take off your plate.
Stop the silent waste
A neglected account can burn a third of its budget on searches that would never buy. We find that leak in week one — the fix often pays for our fee on its own.
Get your time back
You didn’t start your business to fight the Google Ads dashboard. Hand it to a specialist and get back the evenings you were spending second-guessing bids.
Ignore Google’s “helpful” nudges
Google’s auto-recommendations are built to grow their revenue, not yours. We know which to take and which to switch off — so your budget stays on your goals.
CASE STUDIES
Small budgets, real results
The kind of businesses we love working with — local, ambitious, and tired of guessing. Every one started with a free account review and an honest look at where the money was going.
EMERGENCY TRADE · READING
the account was live in 5 days
A local plumbing firm cut its cost per lead by 41% in one quarter
They were spending £1,800 a month on a DIY account with no conversion tracking and no negatives. We rebuilt it around emergency, high-intent searches, added call tracking, and cut the terms that never converted. Same budget — far more booked jobs.
−41%
cost per lead
+63%
booked jobs / month
£0
extra ad spend
DENTAL PRACTICE · SEARCH ADS
Private dental clinic
Focused the budget on high-value implant and Invisalign searches instead of everything at once — a steady stream of the right new-patient enquiries.
+28new patients / mo
→
E-COMMERCE · SHOPPING
Independent homeware store
A cleaned-up product feed and a properly structured Shopping campaign turned a break-even account into a reliably profitable sales channel.
4.2×return on ad spend
→
PROFESSIONAL SERVICES · SEARCH
Family law solicitors
Tight local targeting and pre-qualifying ad copy meant fewer wasted clicks and more of the serious, high-value enquiries worth a solicitor’s time.
−52%wasted clicks
→
LOCAL SERVICE · LOCAL & CALL ADS
Independent driving school
A tiny £400/month budget, spent only on “near me” searches with tap-to-call ads, kept the diary full without ever overspending.
£9cost per booking
→
HOME IMPROVEMENT · PERFORMANCE MAX
Roofing & guttering firm
Migrated a messy account onto a tightly-fenced Performance Max campaign with real conversion goals — bigger, better jobs from the same spend.
Illustrative examples of the businesses and outcomes we work with. Swap in your own client photos and figures.
IN THEIR WORDS
What our clients say
“We’d wasted months trying to run it ourselves. Within the first month they’d halved what we were paying per enquiry — and I finally understand where the money goes.”
Client name
Role, Company
“No lock-in, no jargon, and a report every month I can actually read. The phone rings with the right kind of customer now, not time-wasters.”
Client name
Role, Company
“Honestly the best money we spend each month. They treat our small budget like it’s their own — every pound has a job to do.”
Client name
Role, Company
Placeholder testimonials — drop in a photo and paste each client’s real words in place.
PRICING
Simple management fees. No lock-in.
A flat monthly fee for managing your account — nothing hidden, no percentage-of-spend surprises. Rolling monthly; stay because it’s working. Prices exclude VAT.
Your ad spend is paid directly to Google and is separate from our fee — you stay in full control of the budget.
Foundation
For a small, single-focus account. Ideal up to around £2,000/month in ad spend.
Not sure which fits your spend? Get a free account review → and we’ll recommend the right plan honestly — even if it’s the smallest one.
HOW WE WORK
From first review to a steady flow of leads.
hover each step →
01
Free review
We look at your account (or plan a new one) and show you exactly where budget is being wasted.
No obligation and no jargon — just a clear picture of the leaks and the opportunities, and what we’d do first.
02
Build & fix
We rebuild the account around real intent, add tracking and negatives, and write ads that convert.
Clean structure, proper conversion tracking and the right campaign types for how you win business.
03
Optimise weekly
We tend the account continually — cutting waste, tuning bids and testing what pulls in more enquiries.
Small, steady improvements compound — the difference between an account that drifts and one that keeps getting cheaper per lead.
04
Report & grow
Every month you get a clear report on spend, leads and cost per enquiry — plus what we’re doing next.
You always know what you spent, what it brought in, and where we’re taking the account from here.
FREQUENTLY ASKED
Google Ads questions, answered plainly
How much should I spend on Google Ads?+
There’s no single right number — it depends on what a customer is worth to you and how competitive your searches are. Plenty of our small-business clients do well on £500–£2,000 a month in ad spend. We’ll help you start at a level you’re comfortable with, prove it works, and only scale up once the numbers make sense. Your ad spend is always separate from our management fee and paid directly to Google.
Is the £350 a fee, or does that include my ad spend?+
£350/month is our management fee — the cost of us running your account. Your ad spend (the money that actually goes to Google) is completely separate and billed directly to your own card by Google, so you stay in full control of the budget and can see every penny. We never take a cut of your ad spend or mark it up.
Am I tied into a long contract?+
No. Every plan is a rolling monthly agreement with 30 days’ notice. We’d rather earn your business each month by getting results than lock you into a year-long contract. In practice, most clients stay because the account keeps getting better — not because they have to.
Who owns the Google Ads account?+
You do — always. We set up or work within an account that belongs to you, and we manage it with your permission. If you ever leave, the account, its history and all the work stays with you. No holding your data hostage, which is sadly common in this industry.
How quickly will I see results?+
Ads can start bringing in enquiries within days of going live — that’s the big advantage over SEO. The first few weeks are about gathering data and cutting the obvious waste; from there we tune the account so your cost per enquiry keeps falling. Most clients see a meaningful improvement within the first month or two.
Do I need Google Ads if I’m already doing SEO?+
They work best together. SEO builds long-term, compounding visibility but takes months; ads win the high-intent searches happening right now and give you enquiries from day one. Many clients use ads to bring in leads immediately while their SEO matures — then rebalance the budget over time. We’re happy to advise on the right mix for your goals.
See where your budget is leaking — free.
Book a free Google Ads account review. We’ll show you exactly where the money’s going, what we’d fix first, and what results to expect — no pressure, no jargon.
