51°27′NRIVERFORGE — THE PEOPLE BEHIND THE PIXELS00°58′W
LINKEDIN ADS MANAGEMENT AGENCY
LinkedIn ads that build qualified pipelines
Expert LinkedIn ads management for B2B and professional services. We target decision-makers, build awareness among the right people, and generate high-quality leads. More qualified inbound, lower cost per conversation.
It’s the only platform where you can target by job title, seniority, and company.
LinkedIn ads are built for B2B. You reach people by their professional identity — job title, function, company size, industry, seniority. This precision is impossible on other platforms.
The problem is most businesses don’t know how to run them. Poor targeting, weak creative, no lead magnet, no follow-up — most LinkedIn budgets burn through with few results.
A good LinkedIn ads agency finds your ideal buyer, builds awareness through thought leadership content, generates qualified leads, and tracks them through your sales process. You get back the time and the pipeline.
500M+
professionals on LinkedIn globally
73%
of users are above average income (high-value)
2.4×
higher conversion rate vs. other social platforms
5x
higher lead cost but 10x better lead quality
AD FORMATS WE MANAGE
Ad types built for B2B success
Every LinkedIn ad type serves a purpose. We pick the right one based on your goal — awareness, consideration, or conversion.
Lead Gen Forms
Built-in form that auto-fills LinkedIn data. Highest conversion rate. Perfect for webinars, demos, whitepapers, trial signups.
Sponsored Content
Native-looking ads in the feed. Text, image, or video. Best for awareness and thought leadership. Blends naturally.
InMail
Personalised messages in the user’s inbox. Higher open rates. Best for high-ticket offers or critical messages.
Account Targeting
For ABM. Target specific companies, teams or accounts. Reach multiple decision-makers at the same firm.
WHAT’S INCLUDED
Full-service LinkedIn account management
LinkedIn ads are a long game. We manage the full stack — from audience definition to lead nurturing — so you get qualified pipeline, not just clicks.
Audience & targeting
Define your ideal buyer profile. Target by job title, function, seniority, company size, industry. Test and refine audiences weekly.
Ad creative & messaging
Write ads that resonate with professionals. Test headlines, images, calls-to-action. A/B test to find winners.
Lead magnets & forms
Design lead gen forms that convert. Ebooks, webinar signups, consultations — we build the offer around what your audience wants.
Conversion & CRM tracking
Track leads all the way through. Integration with your CRM so we know which ads produce sales — not just volume.
Budget & bid strategy
Allocate budget smartly. Scale what works, pause what doesn’t. No wasting on underperforming audiences.
Monthly strategy review
Clear reports on pipeline, CPL, conversion rates, ROI. Monthly strategy call to discuss what’s working and what to test next.
CASE STUDIES
B2B businesses that built qualified pipelines
SaaS platforms, professional services, agencies — these are real B2B businesses that went from cold outreach to warm inbound pipeline.
B2B SAAS · LINKEDIN ADS · LEAD GEN
started inbound, now 60% of pipeline
B2B SaaS company — from £800/month spend to 40+ qualified leads/month
They were cold-calling and struggling with outreach. We built a LinkedIn lead gen strategy targeting CTOs and engineering managers at mid-market tech companies. Lead magnet (free audit), lead gen form, CRM tracking. Within 3 months generating 30–40 qualified leads/month. 15% of those close.
40+
leads per month
£45
cost per qualified lead
15%
close rate (vs 3% cold)
MANAGEMENT CONSULTING · ABM
Consulting firm
Account-based marketing targeting Fortune 500 CFOs. Sponsored InMail + thought leadership content. 3 clients in first 6 months.
3closed in 6mo
→
HR TECH · LEAD GEN FORMS
HR software platform
LinkedIn Lead Gen forms for free trial signups. Targeting HR managers and hiring managers. 200+ signups/month at £18 each.
200+signups/mo
→
MARKETING AGENCY · THOUGHT LEADERSHIP
Digital agency
LinkedIn Sponsored content sharing case studies and insights. Builds brand authority. Inbound interest from new clients.
LinkedIn works for B2B — SaaS, professional services, consulting, agencies, enterprise software, recruitment. If you’re selling to businesses and decision-makers, yes. If you’re selling direct-to-consumer, probably not. We’ll give you an honest assessment in a free consultation.
How much does it cost to run LinkedIn ads?+
LinkedIn is more expensive than other platforms — clicks range £1.50–£5+, and you’re targeting a specific audience. Most B2B clients spend £2,000–£10,000/month. It’s higher cost per lead but much better quality than cold outreach. ROI is often 3–10x over time, depending on deal size.
What’s the difference between Sponsored Content and Lead Gen Forms?+
Sponsored Content is for awareness — you share articles, videos or thought leadership to build brand authority. Lead Gen Forms are for conversions — the user clicks and a pre-filled form appears, no site visit needed. Lead Gen Forms have higher conversion rates but lower volume. We usually mix both.
Am I locked into a contract?+
No. Month-to-month with 30 days’ notice. Most clients stay because the pipeline keeps growing and improving.
How long until I see results?+
Leads usually start coming in week 2–3. By week 6–8 you’ll see patterns in who converts. Most clients see steady improvements after 3 months once the account is optimised and we have real data.
Can we combine LinkedIn with other advertising?+
Yes. Many B2B companies run Google Ads and LinkedIn together. Google captures high-intent (people searching); LinkedIn builds awareness and retargeting. We work with your full marketing stack and can manage both if you want.
Build a qualified pipeline with LinkedIn ads.
Book a free LinkedIn Ads strategy consultation. We’ll show you what’s possible, who you should target, and a clear plan to reach them — no obligation, no pressure.
