For small B2B businesses

More enquiries from companies already looking for your services.

Riverforge helps small B2B firms become easier to find online and turn their website into a steady source of serious enquiries.

See a recent example
20+ yearsB2B marketing experience
Fully implementedI do the work, you get the leads
3-month engagement£1,500 per month
No long-term contractsCancel anytime

Most B2B websites are just unloved brochures, built to send a referral to, but invisible to everyone else. They rarely generate enquiries on their own.

Marketing often feels like a cycle of busywork. It’s hard to find the time to actually think about lead generation when you’re being shouted at by "gurus" promising overnight success with the latest tactic.

Riverforge removes that ambiguity. We create your marketing plan and then implement it to get your business the visibility it deserves.

We put your company in front of people who are ready to buy now, so your competitors stop stealing the best opportunities.

The best kept secret in your industry shouldn’t be... you.

The visibility problem

Your reputation is incredible. Your visibility is not.

The best-kept secret in your industry shouldn't be you.

The challenges that we solve

Without referrals your business and revenue stops

Referrals are great until they aren't. Without a steady stream of new enquiries, a slow month feels like an existential crisis..

Your website is just a digital business card

It looks fine, but it’s passive. It’s a place you send people to, not a tool that brings serious prospects to you.

Competitors are winning "your" business

You see lower-quality firms winning the big contracts simply because they were easier to find when the prospect started researching.

Why firms get frustrated

You’ve tried marketing before and had disappointing results.

Rankings improved but enquiries did not. Ads generated clicks but not serious prospects. Articles were published because someone said the business needed content, but the pieces did not answer the questions real buyers were asking.

The result is familiar. Activity everywhere. Very little commercial impact. Riverforge is built around solving that problem.

They sold you the theory that you couldn't implement

That £10k social media strategy was solid. But the frameworks were built for a company with a 5-person marketing team, not you. It sits gathering dust because you lack the time and resources to execute it.

Hiring specialists you didn't know how to manage

You paid a Google Ads freelancer £500/mo to manage a £1k budget, and all you got were complex reports filled with vanity metrics (impressions, shares, clicks) you couldn't use. You were taken for a ride, and you didn't have the expertise to stop it.

A 'Marketing Manager' who is actually an administrator

Your marketer is drowning in admin by posting, coordinating, awards, social media. They are invaluable for operations, but no one is truly accountable for growth. Every lead still falls on the owner.

Case Study: B3 Designers

From 20 years of referrals to "Can you turn off the leads?"

Mark Bithrey had spent two decades building one of London’s top design firms through word-of-mouth. He’d tried a dozen freelancers and expensive consultants to get the website working, but nothing ever 'clicked' until we built the RiverForge engine.

Mark Bithrey
Mark Bithrey Founder, B3 Designers
“
“I’ve got so many enquiries now that I can’t keep up. Honestly, can you turn off the leads for a bit? No one has had the impact on our lead generation that you have. I only wish I’d hired you six years ago when we first met.”
Real-world impact
The Offer

I manage your lead generation and website enquiries.

I operate as your in-house marketing manager, without the overhead. I figure out the website, the content, the SEO, the Ads, and the strategy so you don't have to. At the end of the month, I report on the only thing that matters: how many leads you received.

01

Be seen by the right buyers.

I ensure you appear exactly when a buyer searches for your specific expertise. I don't chase "vanity traffic" or clicks to inflate numbers; I capture serious intent via SEO and Google Ads.

02

Turning visitors into enquiries.

I turn your passive brochure site into an active enquiry source. I build the pages that answer the buyer's real questions and get visitors filling out forms to find out more.

03

Continuous improvements.

I manage the day-to-day work—adjusting bids and refining content—so your lead flow stays steady as the market changes.

GOOGLE SEARCH RESULT
Google Search Mockup
ENQUIRY INBOX
Email Inbox Mockup
The Engagement

A simple three-month
initial engagement.

Enough time to build the foundation, find the right channels for your specific niche, and start seeing the commercial impact without long-term lock-ins.

The Flexible Growth Toolkit

I don't implement every tactic, only what works for your company.

Depending on your firm, I deploy a combination of:

Inbound Google Ads, SEO, AI visibility, and Google My Business (GMB) optimisation.
Outbound Cold email campaigns and targeted LinkedIn/Meta Ads.
Website New keyword-targeted pages and conversion tweaks to get more enquiries.
Systems Google Analytics & CRM setup and lead tracking implementation.
Content Articles and case studies that convert visitors and build trust.
Lead Nurturing Email follow-up campaigns and monthly newsletters.

The Goal: To find the most efficient path to qualified enquiries for your specific firm, then scale it.

Case Study: B3 Designers

Tripling enquiry volume
while spending less time on ads.

B3 were spending £1,350/mo on ads for just 3–5 enquiries. The traffic was high, but it was not targeted, mostly people looking for restaurant reviews and interior inspiration rather than design services.

I rebuilt the SEO for high-intent search terms and restricted the ad spend to the exact window when serious hospitality owners are actually at their desks.

For 20 years, B3 relied on word-of-mouth and repeat customers. We turned their website from a passive brochure into an active enquiry engine.

ENQUIRY VOLUME
15/mo

Significant increase in serious enquiries from qualified businesses, up from 3-5 enquiries per month.

COST PER LEAD
£125

Slashed from £450+ by removing speculative keywords and narrowing the time when the ads are shown.

The Strategic Pivot

Quality over Quantity

By identifying that most buyers enquire between 8:00am and 3:30pm, I stopped all evening and weekend spend. We moved that "wasted" budget into high-intent search terms where the competition was lower but the intent was higher.

I boosted website traffic and rankings by interviewing the business owner and using the insights to update the content on the web pages and publish new blog posts around relevant keywords that restaurant owners were already searching for.

Page 1 Ranking "Hospitality interior designers"
Page 1 Ranking "Restaurant interior designer"
Page 1 Ranking "Japanese restaurant interior design"
About RiverForge

Led by Peter Claridge

Peter has spent two decades helping companies grow. After years in B2B software, he now applies the same systematic commercial thinking to professional service firms.

“The firms winning online are not always the best firms. They are often just the easiest to find.”

Start here

If your website should be bringing in more enquiries, let’s talk.

I work with service-based B2B firms, like design, engineering, or consultancy agencies, that have a great reputation but poor online visibility.

By the end of our conversation, you’ll know exactly where your "leaks" are. If there’s a fit, I’ll send a custom proposal for your 90-day setup within my fixed-fee model.

20-Minute Diagnostic

A no-obligation call to see if your firm is a fit for the Riverforge system.

Identify your biggest visibility gaps
Pinpoint website conversion friction
Receive a custom scope of work