A small studio, run by the person you speak to.
Riverforge designs and builds websites, then makes sure Google and AI search can find them. We’re based in Reading, and Peter Claridge leads every project.
We got tired of watching good organisations lose to easier-to-find ones.
After two decades in B2B software, much of it spent watching strong companies get out-marketed by louder ones, a pattern became hard to ignore. The firms winning online usually weren’t the best. They were just the easiest to find.
Riverforge started as a reaction to that. A good organisation should be the first name a customer finds, not the fourth. So we do the practical work that makes it happen: the website, search and AI visibility, ads and the follow-up.
We’re based in Reading, on the Thames, and we stay small on purpose. The person you meet is the person doing the work.
How we work.
Plain English
Honest advice, no jargon, and a “no” when something isn’t worth your money.
One senior lead
Peter Claridge leads every project, from the first call to launch. There’s no handover to a junior after the pitch.
A fixed price you can hold us to
Every project is quoted from a written specification. The budget you approve is the budget you pay, and the site, content, domain and logins stay in your name.
Measured by enquiries
We report on enquiries and conversations, not vanity clicks, in an update you can actually read.
Peter Claridge
Peter has spent twenty years helping companies grow, first inside fast-moving B2B software businesses, then as the person other founders called when the marketing wasn’t working.
He started Riverforge to bring that commercial thinking to organisations that need a serious website and rarely have a full in-house team to build one.
“The firms winning online are not always the best firms. They’re often just the easiest to find. My whole job is to fix that for the people who deserve it.”
“StreamAlive has seen a real improvement in visibility across both Google and AI search since working with Riverforge. They’re like an extension of our team and really got to know our business.”
Lux NarayanFounder, StreamAlive. Google review.
“You came in, quickly understood the problem, cut through the noise and focused on the things that would make the biggest difference. The results speak for themselves, but what I’ve really valued is how clearly he explains what needs doing and why.”
Mark BithreyFounder and Director, B3 Designers
Based in Reading, working across the Thames Valley.
We’re happy to drive to meet you anywhere within about an hour of Reading.
Areas we cover