Website design for organisations that need to be taken seriously.

We plan, design and build websites from the first conversation to launch day, then make sure Google and AI search can find them.

  • A fixed price from a written specification
  • One senior lead, start to finish
  • Typically 5 to 16 weeks
Editorial type on the Cedro homepage concept
Cedro: editorial type
The SendDeck dashboard built in code for its marketing site
SendDeck: a dashboard built in code
StreamAlive striking out the old way of running polls
StreamAlive: the old way, struck out
The Fox & Furrow location chooser
Fox & Furrow: six locations, one site

Built on WordPress or Webflow, and connected to the tools you use.

  • WordPress
  • Webflow
  • Search Console
  • Google Analytics
  • Brevo
  • HubSpot

Signs you’ve outgrown your website.

  • It no longer looks like the organisation you’ve become.
  • Your team can’t change a word without calling someone.
  • It falls apart on a phone.
  • Enquiries have dried up and nobody knows why.
  • You’d rather send a PDF than a link to your website.
  • AI assistants recommend your competitors, not you.

Two or more sound familiar? That’s usually the point where patching stops being worth it.

What every website project includes.

Whatever the size of the site, these come as standard.

A written specification

Pages, features, timeline and a fixed price, agreed before we start.

Sitemap and wireframes

The structure of every page, approved before any design.

Designs for desktop and mobile

Every page type designed properly, not just the homepage.

A design system

Type, colour and components that keep page 37 as good as the homepage.

A build your team can edit

WordPress or Webflow, or custom code where a product needs it.

Content moved across

Your existing pages migrated, checked and tidied on the way.

Search built in

Titles, structure, schema, and every old address redirected.

Accessibility and speed testing

Checked against accessibility guidelines and Google’s Core Web Vitals.

Training and launch support

Your team shown how to edit it, and us on hand after go-live.

How we design a website.

  • We start with what the site has to change for the business: who it’s for, what they need to find, and what you need them to do next. That becomes a sitemap and page plans you sign off before design begins.

    The Fox & Furrow location chooser
    Fox & Furrow: six locations, one site, a page for each.
  • Art direction built around your organisation, then every page type designed for desktop and mobile. Motion only where it helps people understand something.

    Harvest & Hive introduction with inline photographs and a hand-drawn script
    Harvest & Hive: type, photography and a hand-drawn script.
  • Good design can’t rescue unclear words. We work out what each page needs to say, and can write it with you.

    StreamAlive striking out the old way of running polls
    StreamAlive: the old way, struck out line by line.
  • Fast, accessible builds on WordPress or Webflow that your team can edit, with custom code where it earns its place.

    The SendDeck dashboard built in code for its marketing site
    SendDeck: a live-looking dashboard, built in code.
  • Structure, schema and redirects from day one, so the new site is found by Google and recommended by AI assistants from launch.

    20%
    Roughly how many visitors from ChatGPT and Gemini convert at StreamAlive, says its founder.

Recent website projects.

Software launches, a consultancy and restaurant groups. Each one looks like the organisation it’s for.

  • SavvyIQ homepageSavvyIQ Hospitality consultancy
  • Chowk homepageChowk Restaurant group concept
  • StreamAlive homepageStreamAlive Software
  • Harvest & Hive homepageHarvest & Hive Café brand concept
  • SendDeck homepageSendDeck Software
  • Fox & Furrow homepageFox & Furrow Pub group concept
  • Cedro homepageCedro Restaurant group concept
  • Ishbilia homepageIshbilia Restaurant concept

How a website project runs.

About ten weeks for a typical 20-page site, five to seven for a focused one and up to sixteen for a large one. Your specification confirms yours.

Discovery
Structure
Design
Build
Launch

Discovery Weeks 1 to 2

We learn the business, the audiences and what the site has to change.

You get a written specification with pages, timeline and a fixed price.

We need an hour with the people who know the business, and access to your current site and analytics.

Structure Weeks 2 to 3

Sitemap, page plans and the content each page needs.

You approve wireframes before any design starts.

We need your feedback on the sitemap within a few days.

Design Weeks 4 to 6

The homepage first, then every page type, with mobile designed properly.

You review real pages in your browser and tell us what to change.

We need one set of combined feedback for each round.

Build Weeks 6 to 9

Built on a private staging site, with your content loaded and checked.

You test everything and learn to edit it.

We need your final content, or sign-off on the content we’ve written.

Launch Week 10

Redirects, speed and search checks, then we go live.

You get launch support and the option of a care plan.

We need access to your domain and hosting.

What a website costs.

Every project is quoted at a fixed price from a written specification. Most websites fall into one of these ranges.

£5k to £8k

A focused site

For firms with a clear offer that need to look established and be easy to find.

  • Up to about 15 pages
  • 4 to 6 page designs
  • Enquiry forms and Google search basics
  • A content system your team can edit

About 5 to 7 weeks

£8k to £12k

An established firm

For organisations with several services, sectors or locations to explain.

  • About 15 to 50 pages, plus news and case studies
  • 6 to 10 page designs
  • One or two custom features, such as quote forms or location pages
  • Content moved across and old addresses redirected

About 7 to 10 weeks

£12k to £30k

A corporate site

For larger organisations with several divisions, libraries of projects or products, and more people signing off.

  • 50 pages to a few hundred
  • 10 to 15 page designs
  • Up to two custom tools, such as a finder, calculator or filtered library
  • Migration from another platform, with ranking pages protected

About 10 to 16 weeks

Sites with online ordering, live data feeds or hundreds of location pages are scoped separately. Care plans, search and ads are billed monthly. See prices for every service.

What moves the price

  • How many different page designs the site needs, more than how many pages.
  • Custom features, such as finders, calculators, filters or booking.
  • How much content moves across, and from which system.
  • How many pages already bring in search traffic and need protecting.
  • Connections to your CRM, ordering or other systems.
  • How many people need to review and sign off.

What clients say about working with us.

“They’re like an extension of our team and really got to know our business. We didn’t have huge budgets like other tech companies but they worked within that constraint to bring in quality traffic.”

Lux NarayanFounder, StreamAlive. Google review.

“You came in, quickly understood the problem, cut through the noise and focused on the things that would make the biggest difference. The results speak for themselves, but what I’ve really valued is how clearly he explains what needs doing and why.”

Mark BithreyFounder and Director, B3 Designers

Questions about website projects.

Something else? Ask us.

How much does a website cost?
Most of our websites cost between £5,000 and £30,000. The number of page designs, custom features and how much content moves across make the difference. You get a fixed price from a written specification before anything starts.
How long does it take?
Five to seven weeks for a focused site, around ten for a typical 20-page site, and up to sixteen for a larger one. Your timeline is confirmed in the specification.
Do you write the content?
We can. Most clients write some pages and ask us to shape or write the rest. We agree who does what in the specification.
Will we lose our Google rankings?
Not if the move is planned. We map every old address to its new home, redirect it and check it after launch.
Can we update the site ourselves?
Yes. We build the content system around your pages and train your team before launch.
Do you host the website?
We can, on a monthly care plan with updates, backups and monitoring. If you’d rather host it yourselves, we hand everything over.
What do you need from us?
Time with the people who know the business, access to your current site, and feedback at each stage. We tell you exactly when at the start.
Do you only work with organisations near Reading?
No. We’re based in Reading and work with organisations across the UK and further afield, mostly by video call.

Based in Reading, working across the Thames Valley.

We are happy to drive to meet you anywhere within about an hour of Reading. See how we work in your area.

Let’s talk about your website.

  1. A 30-minute call with Peter Claridge, who leads every project.
  2. A written specification and a fixed price.
  3. A start date that suits you.