More traffic was never the point. More enquiries was.
Honeyshade had visitors. What it didn’t have was a website doing the work of turning those visitors into enquiries. Here’s what we changed — and what happened next.
Traffic without enquiries
The website was getting traffic, but it was not generating enough enquiries from that traffic. The goal was not simply to increase visits.
The goal was to improve the quality of traffic and make the site better at converting visitors into leads.
We focused on what mattered commercially
We reviewed the site’s visibility, traffic sources, user journeys and enquiry paths.
The focus was on improving the pages that mattered commercially, making the site clearer for prospective customers, and strengthening the channels that were already showing signs of intent.
Enquiries grew faster than traffic
Across the next six-month period, website traffic increased from 4,010 to 5,036 visits, a rise of 25.6%. But the traffic was never the headline.
Search traffic increased by 15.9%, social traffic increased by 47%, and form fills increased from 36 to 75 — a rise of 108.3%. The conversion rate also improved from 0.32% to 0.50%, a relative increase of 56.3%.
Better-fit visitors, not just more of them
The important result was not just more traffic. It was that enquiries grew faster than traffic.
That is usually a sign that the site is attracting better-fit visitors, making the offer clearer, or doing a better job of moving people towards enquiry.
“We stopped obsessing over visit counts. Riverforge got us focused on the only number that pays the bills — enquiries — and it more than doubled.”
The Honeyshade team
