Plain-English guides to getting found.
What we've learned about search, AI visibility and websites that bring in enquiries, written for the people who have to decide what to do about them.
Why is Google showing the wrong title or description for my website?
Google doesn't always show the title and description you wrote. Here's why it rewrites them, how to see what it's using, and what to change.
Peter Claridge · 18 min read
More guides.
Why does my website only appear when I search for the exact business name?
Appearing for your own name shows recognition, not discoverability. Here's how to get found for what you actually do.
· 14 min read
How to show up when your customers ask AI for a recommendation
More buyers now ask ChatGPT and Perplexity who to use before they ever open Google. Here's how to make sure your business is the one the AI names.
· 4 min readGot a question we haven’t answered?
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