Accountant website design
Web design for accountants and accountancy firms across the UK. Clear services, credentials a client can see, and a first call that is easy to book.
Clients rarely read an accountant’s website. They look for a reason to trust the firm, then for the easiest way to call.
That is the brief behind every accountancy website we design.
What accountancy website design has to get right
You sell judgement and people, not a product. The site has to show both before anyone picks up the phone.
People, not just services
Clients hire an accountant, so the team, its qualifications and the way you talk matter as much as the service list. The Windfall concept says plainly that clients work with the partners directly, and shows them.
Services in plain English
Bookkeeping, VAT, payroll, annual accounts, corporation tax and self assessment each get a page that says what you do, who it is for and what happens next. No jargon, and no wall of identical service boxes.
Pages for the clients you want more of
A manufacturer wants help pricing jobs. A drinks producer worries about duty and stock. A page written for each kind of client speaks to them directly, and gives you something specific to rank for.
An easy first call
A free first consultation, a phone number that reaches a person and a short form, on every page. The first call is the whole point of the site, so it should never be hard to find.
Windfall Accounting: three directions for one firm
A concept redesign for a firm that looks after owner-run businesses in St Albans and across Hertfordshire. We presented three: navy and gold, colour blocks and daylight. Each puts a free quote form or a clear call to action on the first screen, in the firm’s own plain words.
Accountant website design is mostly choices about confidence. How formal, how warm, how much of the team to show. Three directions let the partners see those choices side by side.
Navy and gold. The firm’s own colours, with a free quote form on the first screen.
Colour blocks. A portrait and a block of colour lead, and the page reads like a brochure.
Daylight. A lighter direction for a firm that wants to feel open and approachable.
IAC Accountants: sector pages with a worked example
A concept for a Slough firm that has served Berkshire businesses since 2013. The first screen pairs a free first consultation with a monthly snapshot, an example of what a client could see. Five sector pages follow, each written for one kind of business, with a worked example from that world.
It is the clearest answer we know to “why should I pick you?”: show a manufacturer how you would read their job costs, not just that you work with manufacturers.
The home page. A free first consultation beside a monthly snapshot, then the services.
A sector page. Accountants for manufacturers, with a worked job-cost example.
The pages an accountancy website needs
Services
Bookkeeping. VAT returns. Payroll. Annual accounts. Corporation tax. Self assessment. One page each, answering what it is, who needs it and what happens next.
Sectors
Contractors. Construction. Retail and hospitality. Manufacturers. Landlords. Online sellers. A page for each kind of client you want more of, with a worked example.
People
The team, with qualifications and photographs. The story of the firm. A careers page, because the best accountants read it too.
Guides
Plain-English answers to the questions clients search for: deadlines, allowances, what to keep, when to register. They earn trust and traffic in the same stroke.
The first call
Contact, booking and a short enquiry form, plus a phone number in the header of every page. Nothing between a visitor and a conversation.
Credentials that make an accountancy firm easy to trust
People hand an accountant their finances. The website should show, quickly, who stands behind the firm.
Your professional body
ICAEW, ACCA, AAT or CIOT membership, with the logo and the member or firm number wherever your body allows it.
Qualifications and people
Every partner and manager, with their qualification and a photograph, so a client meets someone before they ring.
Reviews and the small print
Google reviews, your supervisory body, your complaints route and the details a firm must show. Check your professional body’s rules and we build them in.
Found when clients search
Clients still search “accountant near me” and “accountant in” their town. We set up your Google Business Profile links, local schema and a page for each office, and offer monthly SEO and AI visibility work if you want more.
How much does an accountant website cost?
Website design for accountants is quoted at a fixed price, from a written specification, and excludes VAT. Most firms fall into one of these bands.
£3k to £8k
A focused site
For a sole practitioner or small partnership with a clear offer. Up to about 15 pages, four to six page designs, enquiry forms and the Google search basics. About 5 to 7 weeks.
£8k to £12k
An established firm
For a firm with several services, sector pages or offices. About 15 to 50 pages with news and case studies, content moved across and old addresses redirected. About 7 to 10 weeks.
£12k and up
A larger practice
For a multi-office practice or a group with several divisions, a library of guides and more people signing off. Up to two custom tools, such as a calculator. About 10 to 16 weeks.
After launch, WordPress care starts at £49 a month. The full tiers and what moves the price are on the pricing page, and website design and build explains what every project includes.
Accountant website design: your questions
How much does a website for an accountancy firm cost?
Most accountancy websites fall into our first two bands: £3,000 to £8,000 for a focused site of up to about 15 pages, and £8,000 to £12,000 for a firm with several services, sector pages or offices. Prices are fixed and exclude VAT. See the pricing page for the detail.
How long does it take to build an accountancy website?
About 5 to 7 weeks for a focused site and 7 to 10 weeks for a larger one. The biggest factor is how quickly content and feedback come back, so we agree dates for both before we start.
What should an accountant’s website include?
A page for each service, a page for each sector you want more clients from, team profiles with qualifications, your professional body details, client reviews, a first-call route (phone, booking and a short form) and guides that answer what clients search for.
Can you add a client portal?
We link to the portal or document tool you already use and put the login where existing clients look first. We do not replace your practice software, we make it easy to reach.
How do I get my accountancy firm to rank on Google?
Start with pages that match what clients search: your services, your sectors and your town. Add your Google Business Profile, reviews and a few helpful guides. We build the technical SEO into every site, and offer monthly SEO and AI visibility if you want help beyond launch.
Do you work with sole practitioners and small firms?
Yes. A sole practitioner or small partnership usually fits the focused-site band. What changes with the size of the firm is the number of pages, not the care we put into them.
Can you write the content for our accountancy website?
We plan every page with you and write the copy from your own explanations, in plain English. You know the tax rules, we know how to explain them on a web page, and your team checks anything technical before it goes live.
Who looks after the website after launch?
You can, in WordPress, with training from us. Or choose a WordPress care plan from £49 a month: updates, backups, security and monitoring, plus time for small changes.