SaaS website design
SaaS web design agency for software companies: product sites that explain what you do in ten seconds and turn visitors into trials and demos.
Visitors arrive with a question and leave in seconds. The website has to answer it, then make the next step obvious.
SaaS website design is the work of explaining a product in the time it takes to scroll.
What a software website has to do
A visitor wants to know what it does, who it is for and what happens next. A SaaS website design agency earns its fee by answering those three questions faster than anyone else on the shortlist.
Show the product, not a stock photo
The first screen carries the product itself. The StreamAlive design opens with a live poll running in a Teams meeting, so a visitor sees what it does before they read a word.
One sentence a visitor can repeat
“Send the deck. Know what landed.” is SendDeck’s headline, and it says the whole product. If a buyer cannot repeat your line to a colleague, the page has not finished its job.
A page for every feature and use case
One page per feature, integration and use case gives search and AI answers something specific to find, and puts each buyer at the right depth. The StreamAlive design has a page for word clouds alone.
A clear path to a trial or a demo
Start free and Book a demo stay in view, pricing is easy to find, and nothing makes a visitor hunt for either. The StreamAlive design keeps both buttons in the header.
StreamAlive: the product on every page
A homepage and page system designed for StreamAlive, which turns the chat in Teams, Zoom or Google Meet into live polls, word clouds and quizzes on the shared screen. Each page leads with the product running, in the meeting where it is used.
SaaS website design lives or dies on that first moment. A visitor who sees a poll filling up in a Teams chat understands the product before they have read a heading.
The home page. Live polls in the Teams chat, results on screen.
A feature page. Live word clouds from the chat.
A comparison page. The answer to a search buyers already make.
SendDeck: our own product
SendDeck turns a shared deck into a link that shows who opened it and what they read. We designed and built the website as well as the product, and it shows the report on the first screen.
It is the same method we use for clients: say the whole product in one headline, then prove it with the real thing.
The whole SendDeck home page, from the headline to the pricing.
StreamAlive has seen a real improvement in visibility across both Google and AI search since working with Riverforge. They’re like an extension of our team and really got to know our business.
Lux Narayan, Founder, StreamAlive. Google review.
The pages a SaaS website needs
Home
The product running, one sentence on what it does and who for, and the two buttons that matter: start free and book a demo.
Features
One page per feature, each answering a search a buyer already makes and showing the feature working.
Use cases and solutions
Pages for each job the product does and each kind of customer it serves, so a buyer lands on their own situation.
Pricing
Plans a visitor can compare in one glance, with the questions that stop people buying answered underneath.
Integrations
A page for each tool you connect to. Buyers search for these, and each one is a way in.
Comparisons and customers
Fair comparison pages for the searches buyers make, and customer stories that prove the product does what it says.
Proof and trust for a software product
Buyers are committing a team to a tool. The site should show who else has, and that it is safe to do so.
Customers and quotes
Logos and quotes from real customers, with the result they got, placed beside the claim they support.
Security and privacy
Where the data lives, who can see it and what you do with it, in plain English on a page a buyer can find.
Reviews and listings
Your review-site ratings and listings, linked from the pages where buyers are deciding.
Found by buyers and by AI
Buyers search, and increasingly ask AI tools, which product to use. We set up each page for both, and offer monthly SEO and AI visibility if you want more.
How much does SaaS website design cost?
SaaS website design is quoted at a fixed price, from a written specification, and excludes VAT. Most software companies fall into one of these bands.
£3k to £8k
A focused product site
For one product with a clear offer. Up to about 15 pages, four to six page designs, home, product, pricing and sign-up routes. About 5 to 7 weeks.
£8k to £12k
An established product
For a product with many features, use cases and integrations. About 15 to 50 pages, with comparison pages, customer stories and content moved across. About 7 to 10 weeks.
£12k and up
A platform or several products
For several products or a large documentation and resource library, with tools such as a calculator or finder. About 10 to 16 weeks.
After launch, WordPress care starts at £49 a month. The full tiers and what moves the price are on the pricing page, and website design and build explains what every project includes. Prices exclude VAT.
SaaS website design: your questions
How much does SaaS website design cost?
Most software companies fall into our first two bands: £3,000 to £8,000 for a focused product site and £8,000 to £12,000 for a product with many features and use cases. See the pricing page for the detail.
How long does SaaS website design take?
About 5 to 7 weeks for a focused site and 7 to 10 weeks for a larger one. We agree the plan and the dates before we start.
What should a SaaS homepage show first?
The product running, and one sentence on what it does and for whom. Everything else, including logos and features, comes after a visitor knows what they are looking at.
Do we need a page for every feature?
For the features buyers search for, yes. A page per feature, integration and use case gives search and AI answers something specific to find. We plan the set with you and start with the pages that match what people already ask.
How do you keep pages fast with large product images?
We size and compress every image, serve modern formats and load heavy media only when it is needed. We test on a mid-range phone as well as a laptop.
Can you work from our app’s design?
Yes. We can match your app’s colours and type, and work from your own screenshots and recordings, so the site and the product look like one company.
Can the site get us recommended by AI tools as well as Google?
We build the technical foundations, and offer monthly SEO and AI visibility to earn mentions where buyers now ask: clear pages for each use case, comparison pages and structured data.
Who looks after the website after launch?
You can, in WordPress, with training from us. Or choose a WordPress care plan from £49 a month: updates, backups, security and monitoring, plus time for small changes.