If you run a local service business, ranking on page one of Google is good. But ranking in the “map pack” — the three local listings that appear right at the top next to a map — is infinitely better.

For local search terms like “plumber reading” or “accountant berkshire”, the map pack gets the vast majority of clicks. Here is the exact process we use to get our clients into those top slots.

1. Claim and Complete Your Google Business Profile

Your profile is the single most important ranking factor for local search. Complete every section, add photos weekly, and verify your address.

2. Standardise Your NAP (Name, Address, Phone)

Make sure your business details are identical everywhere they appear on the web. Local directories, social profiles, and your footer must match exactly.